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AMORE by Bottega Ghianda among the protagonists of BOLD!
Typographic Expressions Campari: Munari, Depero, and beyond
The Parola Amore is one of the exhibited works in the BOLD! exhibition, which will take place from Thursday, November 14, 2024, to Monday, June 30, 2025, in the museum spaces of Galleria Campari.
Curated by Marta Sironi, the exhibition reveals the extensive repertoire of lettering designs and typographic works preserved in the Galleria Campari archive through an unprecedented reinterpretation dedicated to the word and its relationship with the image. The exhibition brings together artists throughout the history of the 20th century, including Pino Tovaglia, who conducted original research on the potential for a three-dimensional reading of overlapping letters.
This research finds its synthesis in the Parola Amore and the collaboration with Bottega Ghianda, a hallmark of cabinetmaking, which created the wooden sculpture.
In the halls of Galleria Campari, the solid maple work is displayed, with letters standing 98 cm high, made in a unique copy by Bottega Ghianda to commemorate the centenary of the designer's birth in 2023.
BOLD! Declinazioni tipografiche Campari: Munari, Depero e oltre
November 14, 2024 - June 30, 2025
Galleria Campari
Via Antonio Gramsci, 161 - Sesto San Giovanni - MI
