Designed by Lars Beller Fjetland, following his passion for classic cars and exquisite handmade leather goods, the Oxford Racers collection gets its name from the manufacturing process that bares resemblance to traditional shoe making. Woodcraft specialists at Bottega Ghianda painstakingly assemble these delicate objects, hand finished and covered with exquisite Italian veg-tan leather before being paired with matching wooden and bronze wheels. Each step is performed with an uncompromising level of masterly craftsmanship and material know - how. Lars Beller and Romeo Sozzi, both car enthusiasts, decided that the debut collection should focus on celebrating both past and future with two iconic models (BG-1 and BG-2).
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Designed by
Lars Beller Fjetland
Lars Beller Fjetland grew up on the west coast of Norway, where he cultivated his passion for design by aspiring to combine functionality with the use of natural materials to make furniture, interiors and light fixtures.
In 2011 he founded Design office Beller while still a student at the Academy of Art and Design in Bergen. The turning point came in 2012, with the presentation of four of his latest projects at the annual Salone del Mobile. A graduate of the National Academy of Arts in Bergen in 2012, he is constantly striving to expand his horizons as a passionate explorer of form and function working on different projects.
Lars Beller Fjetland's main philosophy is to design products that achieve a sense of timelessness and longevity through an immediate and honest functionalism in form and aesthetics. Sustainable and sophisticated solutions for a smarter tomorrow.
